freitag flagship store in zurich sitting beside an elevated highway and railroad tracks and is made of 17 rusted shipping containers
after blogging about inujirushi bags, other lasting bags with interesting stories came to mind. one of them is freitag bags. the first freitag messenger bag was born in zurich in 1993 when two brothers, graphic designers, were in need of a waterproof bag to put their designs as zurich locals ride bikes. the colourful traffic on the highway extension in front of their apartment inspired them to sew together a messenger bag from an old truck tarpauline, seat belts (for straps) and a spare bicycle inner tube to keep the edges from fraying. see freitag
history .
unintentionally, the two brothers markus and daniel, landed a hit. today, freitag is a well known brand all around the world.
their idea is indeed genius as it's both environmentally friendly yet unique as every product is made from original recycled materials and hence each product has its own individual design. What's even more cool is that every freitag bag comes with a little book that shows how the bag was made! they took pictures of every single bag they made as every bag is different. see freitag
production .
lastly, the brothers did not open a store in zurich until 2003, even though many people have already been carrying their bags around the globe and in zurich!
hence my husband and i are fans of
freitag products as they are durable, water-resistant, environmentally friendly, designer stuff and unique!! it's better to buy frietag than to buy branded leather bags!!!!
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